Table of Contents

Introduction: Why Data Analytics Matters, Even if You Are Not a “Data Person”.

Chapter 1: What Is Data Analytics?

Chapter 2: The Analytics Process (CRISP-DM)

Chapter 3: Data Collection and Ethics

Chapter 4: Preparing and Cleaning Your Data

Chapter 5: Analyzing and Visualizing Data for Insight

Chapter 6: Measuring What Matters

Chapter 7: Making Data-Driven Decisions

Chapter 8: Choosing the Right Tools for Data Analytics

Chapter 9: Communicating Your Insights

Chapter 10: Telling Better Data Stories with GenAI

Chapter 11: Developing Your Data Analytics Skills

Chapter 12: The Future of Data Analytics

Chapter 13: See with Data